Do You Need A BookBub Deal To Be A Successful Writer?

By on April 6, 2017

When I first started paying attention to the writing business, many, many years before I was published, almost every writer wanted to have her book chosen for Oprah’s Book Club. That was seen as a way to guarantee success in Bookland.

Of course, many writers didn’t have their books chosen. The odds of having a book chosen for Oprah’s Book Club was about the same as winning a lottery.

And those ‘unlucky’ writers? Some of them are huge bestselling writers today. The world didn’t end for them because they weren’t chosen. (grins) They did okay.

Today, the perceived way to ‘guarantee’ success is to land a BookBub deal ( https://www.bookbub.com/home/ ).

I often hear writers say ‘If I could land a BookBub deal, I’d have a readership and I’d never have to promote again.’ Then, if they don’t land that deal, they figure all is lost…until the next month, when they try again.

BookBub Deals, from what I hear, are great. They CAN move a writer to the next level in her career. They can introduce that book to a whole different readership. They can get a writer noticed.

(These writers still have to promote but that’s an entirely different blog post.)

I say ‘from what I hear’ because I’ve NEVER had a BookBub Deal. NEVER. I’ve applied every month for years and have been denied. I’ve tried just about everything to land one and haven’t been successful.

There’s a huge luck component with these deals. Sometimes you get lucky. Sometimes you don’t.

Getting turned down for a BookBub Deal doesn’t mean you or your book is bad or unmarketable. Some of the top selling writers have never had a BookBub Deal and they do okay (grins again).

That’s because they don’t pin all of their hopes and dreams on that one promotional vehicle. They know there are a gazillion ways to find readers. A BookBub Deal is an awesome route. I plan to continue applying for them. But I am also having fun with other ways

(I’m on the slow path. I think I’ve ‘talked’ to every reader who has purchased one of my books… and I’m super cool with that. My reading buddies truly are my buddies.)

There are many ways to find the right readers for your awesome new book. BookBub is merely one of them.

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